Serving those who run toward the fight.
To create a community that raises awareness and combats suicide by empowering veterans, first responders, medical frontline workers and their families through traditional and non-traditional therapies.
The Veterans’ Administration (VA) released a Suicide Data Report that found an average of 22 veterans die by suicide every day.
22Kill (now One Tribe Foundation) was created as a social media movement to raise suicide awareness.
The organization grew and expanded into an official 501(c)3 nonprofit.
Our #22PushUpChallenge swept social media and we began to expand our awareness initiatives to include suicide prevention. By the end of the year, the viral campaign and the fundraising surrounding it had raised more than half a million dollars to sponsor other veteran service organizations.
We began to acquire and develop traditional and non-traditional mental wellness programs of our own. Today, we offer myriad services through Stay the Course, Tribal Council, Forge, Wind Therapy, WATCH, White Star Families and more.
22Kill officially transitioned to One Tribe Foundation as we expanded our services to include veterans, first responders, medical frontline workers and their families. Learn more about this transition here.
Prevention begins with awareness, and that only comes from educating ourselves and the general public about the struggles our heroes face. One Tribe Foundation exists to open up the conversation and teach others to become comfortable with the discomfort and fear of being vulnerable. By doing this, we can identify and confront the often avoided or unaddressed issues that can lead someone to thoughts of suicide.
The next step is empowerment. One of the biggest challenges that veterans, first responders and medical frontline workers face is finding a sense of purpose after service. One Tribe Foundation has built a vast network of organizations and resources across the country, and whether through our own programs or through external sources, our tribe has access to services for mental wellness and empowerment to help them find or rediscover their sense of purpose.
Our final focus is engagement. Oftentimes our tribe realizes that all they needed was the brotherhood and sisterhood camaraderie that may have been absent from their lives since leaving the service.
The Honor Ring
A salute to those who serve(d).
The Honor Ring is a black band worn on the index finger as a silent salute to all veterans, first responders, medical frontline workers and their families—past and present. The Honor Ring is a symbol of respect and support and is easily identifiable by others in the tribe. It is a symbol of support and a reminder that we are never alone. We fight this battle together.
The ring also serves as a conversation starter to those unfamiliar with the program. When asked about the ring’s meaning, the wearer has an opportunity to educate others on the issues that service members face and the stigma surrounding suicide and mental health, and to open up a conversation on a topic that otherwise tends to be avoided or ignored. *Proceeds from One Tribe merchandise sales are used to cover operational and administrative costs.